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    <loc>https://www.ysdlondon.com/ysd-studio-blog</loc>
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    <lastmod>2026-04-01</lastmod>
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    <loc>https://www.ysdlondon.com/ysd-studio-blog/a-year-in-repose-a-look-at-the-bygone-months-of-japan-1</loc>
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    <lastmod>2026-01-14</lastmod>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - An archaic name for January (now known as ‘Ichigatsu‘) in Japan, ‘Mutsuki’ is a wonderful term that evokes the warmth of appreciating the company of friends, family and loved ones.</image:title>
      <image:caption>The Japanese word ‘mutsubu’ (to live harmoniously) is said to be the origin of Mutsuki, in that the New Year was a special time when people gathered together to . It strongly reflects the custom of families and relatives gathering during the New Year period to celebrate and foster warm, close relationships. Although this term has not been used since the Meiji period when Japan opened the country to the West, we think it still has its place in the modern day. Note from Kimika: January brings with it many traditions and formalities in Japan, which I delved into deeper at the start of 2026. You can find that at the bottom of this blog post, so read on for more…!</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - The next archaic form of February (now known as ‘Niigatsu‘) in Japan is certainly one that contains many layers (pardon the pun!). The coldest, and also shortest, month of the year not only is a transitional period into Spring, but a month where care must be taken to properly prepare for the coming year. The ‘kisara’ kanji is fairly literal in this one! The reasoning lies behind the need to look after your body and still wear many layers of clothing so as not to be blindsided by the chilly temperatures in the enthusiasm for the forthcoming promise of warmer temperatures.</image:title>
      <image:caption>We’d like to encourage you all to look after yourselves and make sure you wrap up warm as you admire the slow shoots of nature begin to reveal themselves as the year progresses.</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - This anachronistic name for March (now known as ‘Sangatsu’ in Japan) comes from the phrase ‘iya oishigeru’, meaning ‘when plants grow beautifully’. Whilst cherry blossom season is the seasonal signifier that most people are aware of, the budding sprouts of the willow trees coming back to life after a dormant winter is the real indicator that spring is on its way!</image:title>
      <image:caption>This word serves as an important reminder to begin to enjoy your surroundings and  embrace the developing joy and hope that the unveiling year will bring. Here in Britain, I think we can all agree that the bitter cold of February has been bid a very happy farewell- we can finally begin to see the sun for longer and shed our winter apparel as spring begins to spread its wings!</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - This was certainly an interesting anachronism to research, as apparently the origins of the kanji have been much disputed over the years! Whilst the most direct translation of it is as stated above, with reference to the 卯の花 (‘Uu-no-hana’) flowers that bloom from the trees signifying the beginning of what we now know as ‘Cherry Blossom Season’ in Japan, there have also been other interpretations of it. Apparently, the true origins of the name have been lost to time, but my favourite one is ‘生まれる’ (‘Umareru‘), meaning ‘to come to life‘.</image:title>
      <image:caption>The combination of floral imagery and the promise of new life certainly conjures up images of spring lambs and fluttering cherry blossom petals in the wind, doesn’t it? For those of us ‘blessed’ with hayfever and seasonal allergies, however, it also reminds us to keep well stocked up on eyedrops and tissues! Traditionally, in Japan, Spring is the month of new beginnings. It certainly fills us with promise as we see the sun rising earlier and the skies getting bluer. We hope that you’ll all manage to take a moment during the busy month of April to take a walk and appreciate the blossoms, wherever you are.</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - Satsuki, or Sanaetsuki, is a month steeped in the tradition of preparation for the year to come. The ‘sa’ character in this month can be read in a few different ways, but generally speaking it signifies the preparation of the fields for planting rice for the upcoming season. The fresh, newly sprouted green of the fields, nourished by the rainy days of April, brings us a bit of happiness as we head into summer. It also relates to planting tea leaves- a busy month for farmers!</image:title>
      <image:caption>We can interpret this tradition of sowing seeds as a means of working towards the rest of the year with a renewed enthusiasm as we shake off the clouds of winter and early spring under the bright sunshine of May. Not too hot, and not too cold (hopefully…!), May really is the ideal season to start both little projects and grand designs as the year to come starts to reveal itself. We hope you enjoy the above picture of Mt Fuji, framed by the lush green of Mishima’s forests and farmlands. What an absolute joy to be able to see this beautiful mountain with our own eyes!</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - For those of us living in Britain, the start of June (now known as ‘Rokugatsu‘) signifies the beginning of beautiful sunshine and breezy picnics in the park under creamy white clouds and bright blue skies. Quite conversely, in Japan, June signals the start of the months long rainy season (梅雨, or ‘Tsuyu’) that proves crucial to the growth of crops that nourish us for the rest of the year.</image:title>
      <image:caption>As you are sure to be aware, rice is a very valuable crop in Japan, with over 90% of the population consuming the grain for at least one meal per day. So, despite the rain perhaps being oppressive and constant during the day, it is something to be valued, given its important contribution to the flat farmlands that lie in wait throughout the Japanese countryside. Of course, there is a silver lining to every grey cloud that will soon cover the skies of Japan. Just as early spring brings forth the heady arrival of sakura blossoms, June sees the rebirth of the hydrangea bushes that are often planted in the grounds of shrines and temples throughout the country. The dense, warm raindrops cascading like jewels off of the muted pink and purple petals of this bursting bloom can be quite spectacular, and a real respite when viewed against the heavy storm clouds of the rainy season.</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year</image:title>
      <image:caption>Fumizuki is a really fascinating alternative name to explore. Whilst the kanji 文 historically means ‘book’, it symbolises the practice of betterment through erudition and knowledge, most likely stemming from a tradition held during Tanabata festivals. In these ceremonies, people would open their books and expose them to the night sky, hoping to enhance writing skill and knowledge. It also served a more practical purpose- July in Japan is one of the wettest months, and airing out your books would dispel the growth of mold and dust on your all important tomes. Now conversely to the above, others argue that the name stems from another reading of the kanji- ‘Hofumizuki’ is another way of interpretation, and refers to the month being crucial to the growth of rice- in a way changing the meaning from intellectual to agricultural betterment. Historically, Tanabata ceremonies included a prayer of protection of rice crops from storms to ensure for good harvest later in Autumn; it makes sense that this would also be symbolically reflected in the month’s name. Fascinating stuff! In modern day Japan, Tanabata is a festival celebrated on the 7th of July. People will visit shrines and write their wishes on slips of paper and tie them to bundles of bamboo grass. These bundles are then burned in order to send wishes to the gods. It also celebrates the story of star crossed lovers Orihime and Hikoboshi, who cross the milky way to reunite once a year on this date. It also marks the start of natsuyasume, or as it’s known in English, those all important summer holidays!</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - With its heavy skies and endless heat, and the holiday season in full sprint, we usually think of August being the peak of summer. However, as we find ourselves stepping over more fallen branches and avoiding puddles on the way home during an ever earlier encroaching dusk, we may also think of summer winding down and making way for the latter half of the year. It is said to be the time when the first leaves begin to drift from the trees, as if they are testing the waters as to whether or not to begin their own journey into Autumn.</image:title>
      <image:caption>This transitional period highlights the beauty of the in-between. Obon (お盆) is an annual Buddhist event for commemorating one's ancestors, whose spirits are believed to temporarily return to this world in order to visit their relatives. In celebration of those who have passed, dances (bon odori) are performed at summer festivals as a way for the spirits who are visiting to celebrate with loved ones, and food offerings are made at house altars to satiate them before their journey back. Reflective of this, we hope that your August is not only filled with the anticipation of the beautiful orange and golden spiced Autumn foliage, but with fond memories of a joyful summer spent with loved ones, new and old. Here’s to the next phase of the year!</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - The lengthening of nights as winter draws closer in September (now known as ‘Kugatsu‘) is reflected closely in the season, with the strong heat quickly fading into a memory as the cool evenings draw ever closer. In Japan, it’s a time to feel the tranquility and calm that night can bring after a hectic day. In the past, it was often reflected by admiring the sound of insects in the air and the beauty of the moon at dusk.</image:title>
      <image:caption>Reading was also a popular activity in the autumn, reflected in the interesting concept of 読書の秋 (Dokushou-no-aki, literally ‘the autumn of reading’) that has been gaining popularity in more recent times. As it goes, the autumnal months have been proven to provide the ideal environment for people to focus on reading and self betterment, with the humidity lowering and temperatures settling to a more tolerable level- perfect for concentration and comfort. For many of us, the thought of summer ending can fill us with dread- gone will be the evenings relaxing in the sunny pub gardens after work, and to come will be umbrellas blown inside out as we try to escape the sudden downpour of rain on our commute home! But it isn’t all doom and gloom- the chill starting to settle in after hours can also mean bringing our favourite coats and boots out of storage and spending cosy evenings in with loved ones, or perhaps doing as the Japanese do and catching up on your reading list.</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - ‘The month without gods’ may sound quite negative at first glance! However, the reasoning behind the name is quite a complex one. In Japanese folklore, the gods congregate once a year to discuss human life and what they can do to help us prosper in the upcoming year. Because of this big event, the gods depart their homes all over Japan and gather in Izumo prefecture- so naturally, this leads to the month being without their presence in various places around the country. However, in quite a contrary manner, the region of Izumo calls this month ‘Kamiarizuki’; the month WITH gods!</image:title>
      <image:caption>Izumo is known as the place where the chief gods of Japan reside. They oversee not only the prosperity of humans and their relationships, but the wellbeing of the years harvest. Around Japan, celebratory ‘omatsuri’ (festivals) are held to convey respect and thanks to the gods and nature for providing us with sustenance for the years both past and upcoming. The all important rice harvest also takes place during this time; and with delicious autumnal offerings like chestnuts, apples, persimmons and mushrooms alongside this staple grain, there is certainly no shortage of food to give thanks for! October also brings with it the beauty of the seasonal shift- in Japan, much like the sweeping of cherry blossoms from one end of Japan to the other, the bright burnished red leaves of autumn can be experienced flowing from one end of Japan to the other. Known as ‘momiji-gari’ (leaf hunting), it’s similar to the ‘hana-mi’ (flower viewing) of spring. Momiji is the name for the maple leaf synonymous with Japan’s aesthetic heritage- as they flutter to the ground under a crisp and clear sky, we can certainly feel that the spirit of the season is upon us. Similarly, as we tread more familiar ground in the UK and elsewhere, the beauty of autumn’s foliage can be admired as we head into the latter half of the year. Although the trees may grow bare, and brisk chilly mornings become the norm, we can’t help but feel charmed by the subtle energy that October holds innate within itself. Whether it’s pumpkin patches with your loved ones or conker hunting in the park, we hope you will have a wonderful time.</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - With quite a literal name, you may think that this month would be a fairly dour one- after all, the idea of frost setting in doesn’t exactly bode well for those of us who are dreading the winter’s approach! However, this month can also be seen as one that highlights the beauty of the seasonal shift in more ways than one.</image:title>
      <image:caption>November (now known as ‘Juuichigatsu‘) seems to be more of an anticipatory month, slightly lost to the excitement of December joys, and yet still very important in terms of the year shifting into its conclusion. Many Japanese people take this time to enjoy the final beauty of the falling leaves as the branches begin to become bare, with momijigari (leaf viewing) in full swing as the reddening leaves end their sweep across the country. In the tea ceremony world, the summer furo (a more modest portable water heating pot) is carefully stored away and the true ro (a charcoal lit hearth situated within the tatami room itself) is utilised to warm both guests and servers alike during service. Some of you may remember from a previous newsletter where we said that the autumnal months provided the ideal environment for cultural enrichment activities; take for example Bunka no Hi (Culture Day), which honors the arts, academic endeavours and sciences, with many schools and clubs around the country holding events, and special art exhibitions opening for the week. It also lends a great setting for outdoor activities as the rain and oppressive heat give way to cooler (and drier!) days. Here in Britain, the clocks have gone back 1 hour, and with them we have lost a precious hour of daylight. But it’s not all doom and gloom! With Guy Fawkes’ night leaving in its wake a heady scent of bonfire, and the beautiful red and gold leaves creating a sort of imperfect picnic blanket sprawled across our paths, we hope you will take a moment to take in the beauty of your environment (perhaps in the company of a certain spiced gourd flavoured latte…) and enjoy the last vestiges of Autumn as we veer ever nearer to December’s frosty beckoning.</image:caption>
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      <image:title>YSD STUDIO - Months in Repose: interpreting the Japanese ‘kyureki‘ year - In a bit of a change from the ‘Tsuki’ kanji of the other months, ‘Shiwasu’ stands out in and of itself not just because of the unique suffix, but also because of the specificity of its meaning.</image:title>
      <image:caption>In Japan, Buddhism and Shinto are the predominant religions, and Buddhist monks in particular are referenced in Shiwasu. It comes from them being so busy with preparations that they break their normally calm and methodical demeanour and must rush from event to event performing all important rituals and ceremonies- hence, the month of running monks! December and early January are very important months in Japan, reserved not only for shrine visits and sorting out any loose ends but also for ‘susuharai‘, the mid-month deep clean of households, as well as preparing to return home to see family. Unlike in many western regions, Christmas is not commonly a celebrated occasion in Japan- in fact, Yukari and I often say that things are reversed, as Christmas is casually celebrated with friend groups and partners, and New Years is reserved for visiting your family. The meals are also much more casual at Christmas- believe it or not, strawberry cream cake and fried chicken (specifically the kind made by a famous colonel from Kentucky) are a common delicacy during Japanese Christmas! Conversely, New Years Day sees households spending days beforehand preparing a meticulously hand crafted ‘Osechi Ryori’* meal served in tiered lacquerware boxes, eaten layer by layer throughout the day, with a formal shrine or temple visit with family being customary to ring in the new year, too. Whether you’re spending your December rushing around between appointments, deep cleaning your home, planning to see family or simply enjoying the twinkling lights and cosy nights, we hope you (eventually!) have a wonderful and peaceful time. *If you have time, we wholeheartedly suggest looking at ‘Osechi ryori’, the formal food served during new years in Japan- it really is quite beautiful to look at!</image:caption>
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    <loc>https://www.ysdlondon.com/ysd-studio-blog/from-greenwich-to-onomichi-and-back-again</loc>
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    <lastmod>2026-01-14</lastmod>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Make it stand out</image:title>
      <image:caption>Many of our friends came to visit us during the first month, perhaps most notably one with four paws- little Mugi chan and her mum came to stay with us for a week, and we took that time to visit Ikuchijima Setouchi Island, a town themed with lemons!</image:caption>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Thanks to its placement in Japan, Onomichi and neighboring hub Fukyama are places where many historical buildings still stand, largely unaffacted by natural disasters. This imposing building is Fukuyama Castle, where we spent a lovely evening at the end of March.</image:title>
      <image:caption>A ‘reunion’ for ALCOVE, consisting of many friends from all over Japan, came to its fruition in our hanami (cherry blossom viewing) party situated in the bath house of the castle grounds. With food provided by a local bento box company, we sat and admired the newly sprouting flowers in a balmy evening spent drinking and relaxing in good company. It was certainly an experience to remember- how many of us can say we had a dinner party in a castle! It was a really wonderful way to cap off our first month in Japan.</image:caption>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Make it stand out</image:title>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Continuing this theme, we brought a small selection of our favourite collectibles and curiosities with us from London to sell alongside our products.</image:title>
      <image:caption>Alongside our colourful teatowels, trays and cushions, they certainly provided a very elegant and eclectic feel. We were also very pleased to be able to offer a small selection of our ceramics collection to some very patient customers in Japan. We’ll bring more next year, for those who may have missed out! Thank you so much to everyone who came along to the shop or purchased items via our Instagram live, and of course to Kei for allowing us to use his shop!</image:caption>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Make it stand out</image:title>
      <image:caption>Here’s one sneaky screenshot I took of the broadcast as we watched it back later on. Should it be aired again, I will be sure to record it! A big thank you to the whole team at Shop Channel who helped us out and guided us through the day.</image:caption>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - And now, for something a little more relaxing. To unwind after a hectic few days, we went to visit Yukari’s friend in Mishima, a beautiful city in the Shizuoka prefecture. It’s a quick ride on the bullet train from Tokyo, and definitely worth the stop!</image:title>
      <image:caption>We spent a wonderful two days in her company, accompanied by two very sweet Shiba dogs, and she kindly drove us around the beautiful countryside and showed us how beautiful Mishima is, in all its springtime greenery. She even took us to a restaurant with my name (‘Kimika’, as seen on the left, ‘きみか’), where we ate a very delicious meal together. The next morning, she drove us to a point in the hillside with an absolutely gorgeous unobstructed view of Mt Fuji.</image:caption>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Make it stand out</image:title>
      <image:caption>The funny thing was, whilst we were whizzing around taking photos, our friend hung back in the car; Yukari asked if she wanted to take any photos, and she replied quite simply, ‘I can see it anytime‘! What a dream to be able to say that!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YSD STUDIO - There and Back Again: Our Japanese journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ysdlondon.com/ysd-studio-blog/a-room-of-ones-own-retrofitting-our-studio-space</loc>
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    <lastmod>2025-01-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127067314-39T7JTJ3B93NIOGV7LB0/studio3-1.jpg</image:loc>
      <image:title>YSD STUDIO - A Room of One’s Own: Retrofitting our studio space - Although we are predominantly a wallpaper and design studio, we’ve recently started to work more on creative projects in-house, like one-off hand painted cushions, bags, prints and (most recently) ceramics. Because of this, we thought it would be more meaningful if they were available to buy in our studio space instead!</image:title>
      <image:caption>Often piled to the brim with fabric, tools, wallpaper samples, inks and, in my case, paperwork that hasn’t been done (oops), our studio is somewhere that we often had to hastily tidy up if someone wanted to come for an appointment or to take a look at what we had to offer. Even then, we’d be apologetically moving aside a box or five that we hadn’t quite gotten around to unpacking, knocking over a pile of wallpaper samples in the process…!</image:caption>
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      <image:title>YSD STUDIO - A Room of One’s Own: Retrofitting our studio space - Best laid plans…</image:title>
      <image:caption>Can you tell I like playing Tetris? I wanted to try and contain as much space as possible whilst prioritising our favourite things to do- making a calm and meaningful environment for people to be able to freely see what we had to offer. I also quite like to draw diagrams. I was in my happy place. A very dusty day was spent moving things around and setting up the IKEA Kallax room divider. I was certainly in my element as I was allowed to use a hammer AND an electric screwdriver. It’s the little things in life, isn’t it? A thing that Yukari had told me about a while ago that I also agreed would be fab was a pegboard area where we could hang and display various products for people to look at- not only was it practical, it would also look great and save us some table space. The pegboard would also provide a backing for our rammed shelving- you can’t teach an old dog (us) new tricks (to put our things away properly) after all!</image:caption>
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      <image:title>YSD STUDIO - A Room of One’s Own: Retrofitting our studio space - Yukari now also has space to lay out her ceramics collection as it expands. With the help of our rather battered and bruised wrapping table and a pretty deadstock linen teatowel from a recent trip to Atelier Hop in Amsterdam by yours truly, we were able to create the perfect centrepiece to our room.</image:title>
      <image:caption>Throughout the month of December, as our friends and beloved clients came to visit us, the ceramics quickly sold and became a firm favourite amongst those who now own them. A lasting connection One thing that we really loved was that because everybody was able to come in as and when they were able to, we got to spend a lot of time with each individual who came in and help them choose the perfect gift. Some mentioned that it would now be their go-to stop for for special occasions like birthdays or housewarmings! It was also so wonderful to know that our products were going to a loving home!</image:caption>
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      <image:title>YSD STUDIO - A Room of One’s Own: Retrofitting our studio space - Make it stand out</image:title>
      <image:caption>We’re really excited to utilise the full space of our studio setup with this new permanent shop. In the future we will be letting you know about new items and expanding more on certain existing products via our Monthly Roundup newsletter- if you’re curious, please do sign up here, or else down at the footer of our website.</image:caption>
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    <loc>https://www.ysdlondon.com/ysd-studio-blog/stories-of-the-sea-onomichi-in-popular-culture</loc>
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    <lastmod>2024-09-27</lastmod>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - I can see the sea…The sea that I last saw, five years ago.</image:title>
      <image:caption>The nostalgia laden quote above is from a novel by renowned novelist Fumiko Hayashi, who was raised in Onomichi and eventually found acclaimed fame due to her poems and novels. A statue was erected in her honour just outside of the shotengai (shopping arcade) to honour her contributions to the city’s heritage. Her most well known work, ‘Horoki’ or The Diary of a Vagabond, is a semi-autobiographical novel that recounts her lifetime spent as a nomad all over the world, and other work by her like ‘Furui Kaze, Atarashii Kaze’, also closely references the area in a transitory, almost dreamlike fashion as she recounts lifetimes past, present and future. Many more writers and contributors to Onomichi’s rich literary history can be discovered via the Literarture Path, a walk that spans over Onomichi’s scenic hills where its travellers can discover quotes by over 20 different authors lining the gorgeous views of the Inland Sea.</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - This work-in-progress fan was commissioned by Yukari from a dear friend, Ayami san. Yukari wanted to have a new specialised fan for her tea ceremony gatherings.</image:title>
      <image:caption>Ayami san is a calligrapher, in Japan called 'shoka'. Yukari asked her to put a passage from her favorite book, 'Horoki'. The blue is from the colour of Onomichi's sea. The segment of the writing here says, 'Umi ga mieta/ Umi ga mieru/ Gonenburi ni miru Onomichi no umi wa natsukashi'. It's a little hard to find a transcription of this, but very roughly translated, it says 'I saw the sea/ I can see the sea/ This nostalgic sea that I last saw five years ago'. The word sea ('umi') appears three times in the passage. So, Ayami san carefully highlighted the difference by using different stroke, whilst the rest of the letters were written with soft, gentle strokes to reflect Setouchi's sea.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/ce12dfdc-13a1-4952-8cac-bfc01eb66734/tokyo-story-0-53-43-768x576.jpg</image:loc>
      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - The famous 'Tokyo Monogatari' film, by Ozu Yasujiro, is probably the most well known film that sets its story in Onomichi. Set in 1953 postwar Japan, the film centers around the everyday lives of two elders and their children who have all grown up and lead seperate lives.</image:title>
      <image:caption>Onomichi's railways, charming homes and dockyards feature heavily in this gentle and everyday story by the famous director. Johdoji temple is central in the film, and we see its quiet surroundings feature heavily as the family struggle to be together as the children return home to Onomichi, despite having grown apart from their parents.</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - Ozu’s quiet and detached observations of life as it ran, paired with beautifully scenic yet strangely still shots of the landscape, allowed for Onomichi to become another character in the film.</image:title>
      <image:caption>In fact, a friend of mine from America, upon his first visit to Onomichi, stopped suddenly as we walked towards the concrete walls lining the city shore and said ‘Wait, of course! THIS is Ozu!’ as he realised where we stood was almost a shot-for-shot recreation of this famous film. What a joy to have brought him to such a landmark city!</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - Ohbayashi Nobuhiko directed a total of three films set in Onomichi. When the first film of the ‘Onomichi Trilogy’ was being recorded in the 1980s, the residents were very excited as they imagined a romantic and glitzy view of their hometown, but instead Ohbayashi focussed on the things that he felt were charming- cracked roof tiles, disused buildings and the slight dilapidation of the city. Now we would call it nostalgic and lovely, but back then the residents called on him en-masse to hide such things as it wasn't glamorous at all!</image:title>
      <image:caption>The three films comprising the Onomichi Trilogy are ‘Tenkousei’ (I Am You, You Are Me), ‘Toki wo Kakeru Shoujou (The Girl Who Leapt Through Time), and ‘Sabishinbou’ (Lonely Heart).</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - Make it stand out</image:title>
      <image:caption>Ohbayashi's father was a much loved doctor in the city, and he was known as 'Doctor Ohbayashi's son', but as his fame for directing grew, the father soon became known as 'Director Ohbayashi's father'! Ohbayashi really loves Onomichi and was central in the fight against its modernisation, as he didn't want to see it sanitised like so many other towns in Japan. Thanks in part to him, we can still enjoy Onomichi for what it is today- a beautifully preserved capsule of nostalgia that will continue to diligently host many more stories of life, the universe, and everything in between.</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - Many of the films set in Onomichi show it as it once was, but this one shows Onomichi in a more modern light.</image:title>
      <image:caption>A new independent film, 'Takano Tofuten no Haru', follows the story of a family run tofu shop in Onomichi City. The heartwarming tale of a father and daughter who live in the town, and those friends who surround them, are framed by the beautiful sights of the Setouchi sea and sky- director Mihara Mitsuhiro chose Onomichi as the location almost as an homage, in part, to Ozu's famous film 'Tokyo Story'. You can see how the seascape has changed from the era of Ozu and Ohbayashi!</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - Many familiar sights like the pier and shotengai are the backdrop to this heartwarming story of the awkward yet well meaning love from a father to his daughter, and vice versa. It is so wonderful to see that Onomichi continues to inspire so many stories of family and caring for loved ones. It’s certainly a city with much to give.</image:title>
      <image:caption>Perhaps Onomichi stirs up a certain sense of familiar nostalgia for many of us who may have grown up outside of the fast pace of big cities, and somehow long for a slower and simpler life to the ones that we lead now?</image:caption>
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      <image:caption>The manga 'Shimanami Tasogare' is set in Onomichi, too. The story centers around many LGBTQIA+ characters and their interconnecting lives, where they work on renovating old and abandoned houses into community projects. This part certainly isn't fiction, and it can be very much seen in the city as some homes have laid dormant for decades- including our own!</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - The story centers around a young boy who is coming to terms with his own sexuality and the difficulties of doing so in a small town where, on first look, it seems like there’s no support network. Themes like mental health, familial relationships and gender identity resonate throughout, with the serene backdrop of Onomichi providing respite and comfort for those who live there.</image:title>
      <image:caption>As their lives intertwine, they begin to free themselves from the stereotypes and negativity that others have put upon them just for being different, and are slowly able to unpack just how much such aspersions may have effected the way they view themselves and others. Upon my first reading of the book in 2019, I didn’t even register that the story took place almost entirely on the stone steps that run parallel to our house! A recent reread opened my eyes to just how much took place near us- in fact, the little underpass that connects our home to the main streets of the city features, as does the actual logi that our house is on! It makes me remember very fondly the tiring but refreshing walk up our stone steps to the observatory on a clear spring morning.</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - Comic artists, in Japan known as 'mangaka', often break up each chapter with little side annotations or character profiles.</image:title>
      <image:caption>In Shimanami Tasogare, there are little sketches with fun information about Onomichi by the author and artist, Kamatani Yuhki. They have included places like Senkoji and the famous 'cat alley', amongst many other familiar sights like the winding stone steps and sweeping bridges that span over the inland sea. There’s also a pivotal scene that takes place halfway through the Shimanami Kaido cycle trail. Also featured heavily are Onomichi food staples such as ramen, okonomiyaki and hassaku citrus soft serve ice cream. It is certainly a manga that requires a full stomach to read, as the illustrations are so beautiful that you feel hungry just looking at the food! We have our own little guide to Onomichi’s foodie hotspots in the form of our Google Maps- it also features many of the places that are in the comic, so we hope both fans and newcomers to the manga will enjoy it!</image:caption>
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      <image:title>YSD STUDIO - Stories of the Sea: Onomichi in popular culture and multimedia - Make it stand out</image:title>
      <image:caption>Another franchise that has become very popular in Europe and the USA is the series 'Ryu Ga Gotoku', or as it's known in the west, 'Yakuza: Like a Dragon'. The 6th installment of the game takes place partly within Onomichi, and we find the central character Kiryu Kazuma having to go undercover as local regional mascot 'Ono Michio', a hassaku orange with a bowl of Onomichi Ramen on his head, to solve a high-stakes mission to find a missing person. The storyline may be dark and gritty, but we can't help but be charmed by Ono Michio's unassuming face!</image:caption>
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    <loc>https://www.ysdlondon.com/ysd-studio-blog/home-from-home-an-alcove-onomichi-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-24</lastmod>
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      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - Make it stand out</image:title>
      <image:caption>To answer that, we’ll have to travel back in time a little bit to an invitation to Tomo No Ura, a district within the west of neighbouring Tajima island. A town known for its artisans and craftspeople with a deeply rooted sense of cultural heritage, a friend by the name of I-san took us there to enjoy the sights and sounds of this unique place. She thought we’d enjoy it from both a design and a cultural aspect, and she was right- what a lovely place!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/f057e931-b3bb-4ee5-a8f5-2a2f8d95e00e/ALCOVE5.jpg</image:loc>
      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - On the road again! Fast forward to the next year, and we were firmly planted in the heart of Onomichi at Hotel Cycle, a building dedicated solely to the joys of cycling. Sat with us at a breakfast of locally sourced produce were Y-san and his friends, meticulously laying out the map for a very special cycling tour of the neighbouring Setouchi Islands.</image:title>
      <image:caption>The strong bond formed over a mutual love of cycling allowed us to create a dedicated group of cycling enthusiasts, and so ‘Sweeney Cycle Club’ was formed.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/14b056b8-8aa0-4ba0-96b6-f40294abdcaa/CURRYHOUSE+RURYON+ALCOVE.jpg</image:loc>
      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - On our debut ride, Y-san and the team took us from one delicious meal to another- our first stop being the artisans Ushio Chocolatl, an independent bean-to-bar factory with beautiful packaging and even more beautiful fondant, lunch at Ruryon Curry House (I still dream of the butter chicken rice!) and warmed ourselves up for the journey back with a clutch of freshly fried croquette from a famous stand specialising in the piping hot treats. Since then, we’ve also had delicious Hiroshima-style okonomiyaki, Setouchi lemon ramen and sampled quite possibly the largest array of ice cream that I’ve ever seen!</image:title>
      <image:caption>On our debut ride, Y-san and the team took us from one delicious meal to another- our first stop being the artisans Ushio Chocolatl, an independent bean-to-bar factory with beautiful packaging and even more beautiful fondant, lunch at Ruryon Curry House (I still dream of the butter chicken rice!) and warmed ourselves up for the journey back with a clutch of freshly fried croquette from a famous stand specialising in the piping hot treats. Since then, we’ve also had delicious Hiroshima-style okonomiyaki, Setouchi lemon ramen and sampled quite possibly the largest array of ice cream that I’ve ever seen!  Most of the calories we burn off cycling up the shady mountain paths and wide open seascape are, let’s be honest, gained back by the time we arrive home!</image:caption>
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      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - Make it stand out</image:title>
      <image:caption>It was by visiting and falling in love with this quirky and surprising city that we really quite suddenly felt as if we had found our home. A place with strong connection to its roots, whilst allowing room for change and growth and supporting artists- what more could we ask for? The enthusiastic and welcoming community of craftspeople and artisans were also a huge boon to us, including project manager K-san and architect A-san as well as local maker U-san, themselves also friends and the people who suggested ALCOVE’s property, too!</image:caption>
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      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - ALCOVE’s first steps.</image:title>
      <image:caption>Upon first look, renovating the house was a huge project. But, the location and house itself had huge potential, and after some inspection by the genius builder-slash-fisherman F-san we realised that it may just be the perfect place. Onomichi is known for its mountainous stone steps and winding alleyways, called ‘logi’, and our little house, at the crossroads of the shotengai, was the perfect location for us- not too many steps, a pretty view of the inland sea, and right at the doorstep of the shotengai. What more could we ask for? Renovation work on ALCOVE took about a year, and whilst we were certainly not prepared for a few revelations about the property (including a centuries old well located beneath the home!) we were more than happy to embrace them- most noticeably beautifully burnished wooden beams that run across the length of the second floor, and a beautiful stone wall that framed the back window in a healing and relaxing manner.</image:caption>
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      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - Make it stand out</image:title>
      <image:caption>Reclaimed materials like wood, brick and stone were used throughout the house to ensure that the property had its roots in the history of Onomichi itself. A collaboration with our Japanese agents WALPA allowed our custom paints to be used throughout the home, and all of the fixtures and furnishings were bought locally- indeed our favourite part of the process was going to an amazing local shop that sold antique and modern stoneware and furniture for the home, as well as collecting little treasures for display.</image:caption>
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      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - Whilst the interior was built to be a modern and airy space, we also wanted to ensure that it retained its charm-in fact, a happy memory of ours was a delivery person arriving at the home and being quite astounded at the interior when we opened the door! We invited them in for a closer look and they said that they could never have imagined such a beautiful and modern home walking down the traditional logi, and that truly made us swell with pride at how hard the team had worked on creating ALCOVE.</image:title>
      <image:caption>It’s these chance encounters with the residents of Onomichi that cemented our love for the town. And they can also lead to amazing new relationships and enterprise, too! One day, whilst sitting by the lapping deck of Hotel Cycle with our friend J-san during a break in our cycling trip, we met a pair of friends who happened to be passing by and started up a conversation, thanks to their very cute little dog and wealth of freshly picked citrus fruit to share. Well, it turned out that one of the pair was actually a professional showroom organiser, and she was so intrigued by our story that we stayed in touch. Fast forward a year and she came to visit the completed house and fell in love- fast forward another few years, and she is now the official caretaker and housekeeper for all of our events and long term tenants!</image:caption>
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      <image:title>YSD STUDIO - Home from home: An ALCOVE Onomichi story - Make it stand out</image:title>
      <image:caption>With loved ones from all over the world, not just Japan, having blessed us with their presence in our home, we cannot wait to see what adventures the future may hold! Looking ahead to what we hope will be many more years, we want to continue encouraging many more people to fall inn love with the wonderful city of Onomichi, and of course welcoming them to use our space at ALCOVE. To find out more or enquire about using the space, get in touch via our ALCOVE Onomichi page. We look forward to seeing you!</image:caption>
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  </url>
  <url>
    <loc>https://www.ysdlondon.com/ysd-studio-blog/from-japan-with-love-collaboration-across-the-sea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-25</lastmod>
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      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Make it stand out</image:title>
      <image:caption>WALPA Japan specialises in wall coverings gathered from designers and creators all over the world. Our story began with them in 2011, where they took over distribution of our wallpaper nationwide in Japan. Since then we have remained close with them, collaborating on projects like a paint collection, a series of bespoke wallpaper as well as reusable wall stickers and, more recently, a hybrid wall covering that combines paper and fabric.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/311de80d-1a07-4513-8143-1bccca2bd1b5/DSC04791.JPG</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - In 2017, with the launch of our studio wallpaper Country Mile, WALPA hosted a wonderful talk event afternoon at their Wallpaper museum HQ, where interested individuals came to hear about Yukari’s design process- something we’ve written about before- with an in depth look at how wallpaper design can be used beyond the wall, too.</image:title>
      <image:caption>Topics like inspiration, music, style, storytelling and more were the theme for this workshop and talk event. Our wallpaper designs were displayed around their beautiful building, where attendees could talk with Yukari and a Q&amp;A panel allowed curious questions to be asked and answered. A makers workshop was also held, where under the expert guide of WALPA’s talented staff, attendees were able to make a series of objet for the home using Yukari’s wallcoverings, stickers and paints. We are very proud of our work with WALPA, and our latest collection with them, in their ‘Hattan!’ range, was really very fun to work on. As we begin to revisit our roots in textile and surface design, we really got to get ‘stuck in’ when it came to the Hattan collection.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/90ff23c6-ee2a-4cfe-8ab6-ae6f51c7c726/ysd-hattan-hysd01-room.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Make it stand out</image:title>
      <image:caption>When designing for the Hattan range, we were able to utilise not only our extensive knowledge for designing for walls, but also the experience we have with printed textiles as well as incorporating more physical work, like our lino prints and cardboard artwork. The most interesting part of this collaboration in particular was that we were able to introduce completely new designs as well as reworking some of our archival designs, like Tulip Tulip, for a more modern outlook.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/87fc19be-c5ad-43d0-8a48-4e8f2c1273cb/156245843_10162090609448647_4715165019014497832_n.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Having such a degree of freedom when it came to designing this range was a really inspiring push that enforced our relationship and trust with long time collaborators WALPA. We love that they allowed us to have creative control over this work, and supported us fully when it came to expressing our design principles.</image:title>
      <image:caption>Alongside other British designers, we were featured in their seasonal magazine WALLPAPER WORLD where we went into depth about our connection with Britain as Japanese designers. It was great fun to reminisce over past projects as well as divulge in the new ones we had upcoming! We are always so glad to have the support of WALPA over the years. As we grow and progress as a design studio, we hope to remain with them for many more years to come! To find out more about our ranges with WALPA, or just to browse the range for inspiration, visit these links: British Vintage: Paint collection Hatte-me!: Reusable wall covering Hattan: Reusable wall fabric</image:caption>
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      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Make it stand out</image:title>
      <image:caption>Next, we have a very different kind of collaboration- one founded from a mutual love of British heritage and fashion! The lovely folks over at SWEENEY Tokyo, a hair salon in (you guessed it) Tokyo, first worked with us by using several of our designs like Wish You Were Here in London and London Paris New York. We also designed the salon’s logo! Along with selected home accessories, like our tea towels, cushions and lampshades, a feeling of British nostalgia was able to be brought to the salon to suit its owner, Kei Kamogawa, very well.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/2d24c95c-0f9f-46b2-b487-f6b8607e2a0b/KEI+PROFILE.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - You may be wondering, what’s a salon called ‘Sweeney’ doing in Tokyo? Well, we have known Kei for a very long time as he worked at our family salon, SWEENEY HAIRDRESSING, in London for a number of years, and remains a great friend even to this day. Kei developed a great affinity for London and brought that with him when he moved back to Japan at the end of his residency. His talents for hair styling extended to a knack for the English language too, and he now offers appointments in English as well as Japanese!</image:title>
      <image:caption>Kei also shares Yukari’s love of fashion and design, with his favourite British designers being Paul Smith and Vivienne Westwood. This fun, punk sensibility paired with his attention to detail led to him also working on projects with us here at YSD London! Not only did his skills on the sewing machine help us, but his practical can-do attitude also was a huge boon to us during our times as an emerging design studio showing at design fairs all across the UK. His eye for design now lends itself not just to hairdressing but to hat making, too. His milliner work often incorporates our fabric and print work, and we always love seeing what kind of work he’s been toiling away on!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/060c2da4-2095-48bb-b788-5ce45a50d657/1721385465426.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/6d87e591-443c-423e-9cf7-277fb3b66bfc/1721385468249.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Dark wood was utilised throughout to give a feel of heritage found in many of the traditional barber shops in London, and open lighting brightened the space to create a cooler industrial style, balance out the heaviness of the traditional elements. The clever use of partitioning and steps with a fresh white trim added a sense of openness to the one-room style of the barber shop.</image:title>
      <image:caption>Some of you may be wondering why we opted for wallpaper that wasn’t ours- you’d expect that from a design studio that creates wallcoverings, after all! Well, we chose the Morris ‘Strawberry Thief’ wallpaper to emphasise the traditional British design element of the shop, to create a sense of balance to the dark wood, and to allow the framed artwork and curiosities space to breathe. It also allowed Kei to choose a companion design, in the form of our hypnotic Country Mile, to be used in the bathroom withot clashing too much with what was already on display in the main space! The darker, more masculine elements also gave space to play with delicate features like bell jars, flowers and Kei’s hat displays.</image:caption>
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      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - The humorous quote from British author Oscar Wilde was hand stencilled by Kei from a template made by us in our studio- the tiny detail of the stencilled font from the commissioned logo tied itself in to the design elements throughout the space. Waiting clients can enjoy a relaxing drink whilst people watching, Hipster’s Paradise style, through the large window framing the bustling streets of Nihonbashi, lit by the romantic evening glow of the streetlights outside. Other incorporated stencils included a back-to-front quote that was cleverly placed behind the cutting mirror, something that is only revealed when sat in the chair itself!</image:title>
      <image:caption>This project was a real labour of love from both parties, and we can’t wait to see what the SWEENEY TOKYO franchise cooks up next- we hope we’ll be involved, too! To find out more information, or to book yourself an appointment with the lovely Kei if you are in Japan, you can access sweeney.tokyo for a full price list, locations and opening times- be sure to say hello from us, too!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/cf37abca-f099-4317-8a49-20358053502b/Screenshot+2024-07-24+at+18.04.28.png</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/f5586cac-0b9f-4015-9cae-5f85982fb73f/SETOUCHI+DENIM+COLLAB3.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Using craft woven denim alongside innovative printing techniques, our collaboration has found us again utilising our textile design experience on a material that is most well known for fashion! Yes, when you think denim, you usually imagine clothing- but its elegant draping properties and masculine feel also lends itself to home decor, too.</image:title>
      <image:caption>Our mainline design, ‘Setouchi 1-3-4‘, is a love letter to the island of Setoda itself. We have always been fascinated with travel and what reaches us at the destination, and in this particular design we highlighted that with a full set of (accuracy advisable) instructions on how to reach Setouchi island, all the way from Greenwich! The design element in this curtains is a cool marine border theme, that from a distance seems like a simple printed set of stripes, but up close reveals itself as a storybook rendition of a journey from A to Z! We fell in love when we saw the industrial, almost rustic, feel of these curtains, and we love the details like the stitching and the textured screen print. And what’s in a name? Well, the 1-3-4 is the post code for their headquarters in Japan!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/27c1b913-90f9-4e48-96ab-b7b2d78eeb6a/setouchi+denim+lace.jpeg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Available in several colourways, each with a muted palette that brings calm to the surroundings and allows for natural light to shine through, the lace curtains are a perfect accompaniment piece to their extensive range of denim curtains, as well as a standalone feature on your favourite window.</image:title>
      <image:caption>It’s always an interesting task, when collaborating, to create a product that not only satisfies the client and their target audience, but also stays in the realm of your own design principals and style. When given the opportunity to make a new design to be sold alongside two of our existing designs, we thought immediately of the beauty in Setouchi’s natural greenery, including the myriad citrus trees that line the mountains and verges of the abundant islands. One of our fondest memories during our time in Onomichi and the surrounding Setoda regions is cycling through the islands, and we would always spot lemon trees fluttering and swaying in the breeze as we sped past.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/e06727e4-269b-4521-89b7-e00099752ade/SETOUCHI+DENIM+LEMON+ISLAND+CURTAINS.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Make it stand out</image:title>
      <image:caption>This beautiful client photo depicts that feeling very accurately, doesn’t it? We love the pairing of burnished wood and sunlight spilling in through the curtains past the mountainside, you can almost smell the citrus! It’s always so satisfying when we see clients using the collaboration products so carefully and artfully.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/99ca4925-744c-4ee6-8d1a-cdcd095f4810/Snapinsta.app_431116309_18228069361268277_2760867306023267671_n_1080.jpg</image:loc>
      <image:title>YSD STUDIO - From Japan, with love: Collaborations across the sea! - Our latest work with Setouchi Denim includes a new set of lace curtains featuring our Safety in Numbers design, with a special little nod to the company- a bespoke rendition of our design being created to become just a little bit more special. We added a few exclusive hidden references to Setouchi Denim's numbers- namely '73', which, when sounded out in Japanese, are a colloquialism of 'na-mi'- the Japanese word for 'wave'! How clever is that?</image:title>
      <image:caption>Working with Setouchi Denim has been such an insightful and special project, and we hope to continue working with them on new products in the future! For a full look at the range, click through below: Denim curtains: Setouchi 1-3-4 Lace curtains: Swimming in the Sea, Landscape, Setouchi Lemon Island Lace curtains: Safety in Numbers</image:caption>
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  <url>
    <loc>https://www.ysdlondon.com/ysd-studio-blog/our-london-lifestyle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127055988-L2R1BR3JXQF5ORQ0WCKB/BANNER+HIPSTERS+WINDOW.png</image:loc>
      <image:title>YSD STUDIO - Our London lifestyle: Inspirations and beyond!</image:title>
      <image:caption>Hipster’s Paradise, our little homage to the beautiful people!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/284ce106-cdaf-45d2-bd30-8f091563837a/STUDIO+CANDID+2.jpg</image:loc>
      <image:title>YSD STUDIO - Our London lifestyle: Inspirations and beyond! - In our studio, whilst it’s a bit of a mess, we love having up things on our wall that inspire us, as well as a healthy stack of magazines and reference books on hand to flip through when we’re thinking of a new design.</image:title>
      <image:caption>Even our daily objects, like this lovely Paul Smith Anglepoise, can lend inspiration as well as practicality. We can definitely attest that the environment you work in can spark creativity, even at the most ordinary of times! As you may remember from our previous blog about the process of coming up with Derby, we always look to the past for inspiration, drawing on our experiences, likes and hobbies not only as a company but as people. One such culmination would come in the form of one of our earlier designs, ‘Wish You Were Here in London’ and its companion, ‘Hipster’s Paradise’.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/254b2c7a-fd5b-42ec-b08f-0bd1193de13c/WYWHL+ALL+3+ROOMSET.png</image:loc>
      <image:title>YSD STUDIO - Our London lifestyle: Inspirations and beyond! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/dcb2058f-c93a-4b11-ba3d-8dc3aba03932/FB+LONDON+YSD+2.jpeg</image:loc>
      <image:title>YSD STUDIO - Our London lifestyle: Inspirations and beyond! - Of course we can’t talk about London without mentioning our very special little street, Royal Hill in Greenwich! It’s a little bit off the beaten path of Greenwich’s busy high street, and alongside us there’s a fabulous little cheese shop that supplies us with not just dairy and daily bread but also a delicious array of homemade treats, a traditional butchers selling a wonderful array of sausages, steaks and stocks, and a well stocked greengrocers (pictured) that sells not just farm fresh fruits and vegetables but a beautiful selection of flowers and locally produced jarred goods. We love being on the same street as these vibrant businesses and walking past them daily on the way to the studio adds a lovely freshness and moment of inspiration to our day!</image:title>
      <image:caption>We try to find a little bit of inspiration in everything we do. Be it in our walks in the park, our trips into the city itself, or weekends spent digging through antique shops and marketplaces, there’s one thing we enjoy above all else- people watching!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/71dfb969-1bff-44dc-9ebd-e7e78dcf4fcd/HIPSTERS+SMALL+MISC.png</image:loc>
      <image:title>YSD STUDIO - Our London lifestyle: Inspirations and beyond! - Make it stand out</image:title>
      <image:caption>Hipster’s Paradise was a real treat to design, not just because of its fun concept- a zoom in on the lives of those individuals who live in the city- but also because we could secretly put in our own friends and family! For those of you eagle eyed individuals, you may be able to spot myself and Yukari popping out for a stroll amongst some very lovely characters. We’ve had clients use this not just on walls in their homes, but on the inside of walk in closets and the doors of coatrooms- what better way to get a bit of inspiration than to cast your eyes over these pinterest-worthy people? You may notice that not only do we have a little crowd of beautiful people wearing their favourite outfits, the fashion forward dogs of London are also sporting their best jackets! We always love incorporating animals of some kind into all our designs if we can- who could resist, when we have so much inspiration to draw from with our own fab little dog, Teddy?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/65016401-90dc-43f9-ad11-961e616d7f98/TED+AND+YUKARI.jpg</image:loc>
      <image:title>YSD STUDIO - Our London lifestyle: Inspirations and beyond! - Our Teddy (as you can see) was certainly a very fashionable little man! He even had his own hat collection, alongside his extensive wardrobe of shirts, bandanas and even socks and shoes! His personal bespoke milliner- as every gentledog must have- lives in Tokyo and is a family friend of ours who used to live in London: the very talented Kei Kamogawa. His favourite thing to do was put on his best stripy top and go for a walk in Greenwich Park at lunchtime. Not only could we pick up valuable styling tips from the fashionable residents of Greenwich, a vast collection of conkers and sticks from the resident oak trees were also amassed!</image:title>
      <image:caption>Speaking of trees, we also love to hide a bird or two in all of our designs, naturally- London especially being home to many different types of winged creatures, from the humble pigeon to the spicy little flocks of parakeets that have called parts of the city their home. How lucky we are to find our calling in a city with such vibrancy!</image:caption>
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  <url>
    <loc>https://www.ysdlondon.com/ysd-studio-blog/behind-the-scenes-derby</loc>
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    <lastmod>2024-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/82a6f086-9e2d-4d2d-a858-09f18bf0ecf0/DERBY+BANNER.jpg</image:loc>
      <image:title>YSD STUDIO - Behind the Scenes: The design process of Derby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/6cd60e0a-227c-4d81-9be3-e6145e82cb6b/YSD+INSTA+2004+1.jpg</image:loc>
      <image:title>YSD STUDIO - Behind the Scenes: The design process of Derby - “What’s the story?”</image:title>
      <image:caption>Derby has its roots (pardon the pun) deeply embedded in the houndstooth fashion print. A centuries old design, we were drawn to it for its range of scales, styles and textures that it could be applied to. Yukari begins every design by sketching, hand painting and cutting out various elements that will appear within a design. Oftentimes I would come back from a meeting or errand and find her immersed in a hand painted tryptic of Derby, spanning from an A4 piece of paper to a metre long piece of fabric. This is where it gets really interesting- nearly every ‘tooth’ on Derby has been hand painted by Yukari. It was a real trial and error process- some colours didn’t work well next to the other, some scales were too distracting, some too naîve. It’s all about balance!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/0d1072b1-0738-445d-9151-e4dd72300882/32DA609B-DD4F-440E-A259-38D1436FFE6B.jpg</image:loc>
      <image:title>YSD STUDIO - Behind the Scenes: The design process of Derby - “What will this work on?”</image:title>
      <image:caption>Whilst we mainly had wallpaper in mind, we also wanted to design something that would work well on fabrics as well as on accessories and products, too. Yukari mentioned that she really wanted to do a design that worked well on clothing, too; something that would add not just a pop of colour to a wall, but a design that could easily be co-ordinated into the rest of the home. Having a variety of colours that didn’t clash with the rest of the interior whilst drawing together all the various elements of an individual’s room and their personality was essential- the same prinicpal can be applied with clothing choices. After all, sometimes more is more!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/2ad57027-f885-4ab0-b2be-e0a087ab318f/96E24F1B-A10A-46B9-84A3-2990DCA908F3.jpg</image:loc>
      <image:title>YSD STUDIO - Behind the Scenes: The design process of Derby - “Why ‘Derby’?“</image:title>
      <image:caption>“Why ‘Derby’?“</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/8c9c8a5d-3a4f-4c3f-b211-8cbd37eaf91c/2024_WPDE01_ROOMSET.jpg</image:loc>
      <image:title>YSD STUDIO - Behind the Scenes: The design process of Derby - Palomino</image:title>
      <image:caption>Palominos are a gorgeous sort of tawny, creamy gold, often with a striking white tail and splashy markings, and can be real showstoppers when you see them! On top of that, it brought me back to my childhood clambering on the back of the little tan and beige shetland ponies and blasting through a gymkhana (think sports day but on horseback), coming out of an egg and spoon race or a mounted apple bobbing contest triumphantly clutching several rosettes, and the joyful feeling of displaying them all over my walls when I got home! So now you can see where the name comes from- a colourway that evokes joy and energy whilst also having its feet firmly in tradition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/5c87503d-03d0-42ba-9948-51b4bd2616f2/2024_WPDE02_ROOMSET.jpg</image:loc>
      <image:title>YSD STUDIO - Behind the Scenes: The design process of Derby - Dapple Grey</image:title>
      <image:caption>Dapple Grey horses evoke a slightly more orderly image than the sweet (often muddy) little ponies that of my youth! These horses are mottled with a myriad of grey and black dapples over pale silver coats, and make me think of the iconic horses I would see being ridden by famous riders whilst flipping through my treasured copies of Horse &amp; Hound and the cut outs of daring photo finishes whenever they were featured on the front pages of my parents’ newspapers. And so, our elegant but charisma-laden monotone colourway was born!</image:caption>
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  <url>
    <loc>https://www.ysdlondon.com/ysd-studio-blog/an-introduction</loc>
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    <lastmod>2024-07-12</lastmod>
    <image:image>
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      <image:title>YSD STUDIO - Our story: An introduction to YSD London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/997daf6b-6405-4f3c-8c00-1d18ee7adf22/Screenshot+2024-04-06+at+18.14.06.jpg</image:loc>
      <image:title>YSD STUDIO - Our story: An introduction to YSD London - Kimika</image:title>
      <image:caption>Kimika busy admiring a cherry blossom tree.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/9d17c664-3dc5-4fb5-bfea-106dc7f31cf0/Screenshot+2024-04-06+at+18.28.25.jpg</image:loc>
      <image:title>YSD STUDIO - Our story: An introduction to YSD London - Yukari</image:title>
      <image:caption>Now, for ‘The Design’ part of that description- a hello to Yukari, our amazing designer and the individual responsible for every one of the wonderful motifs that are on our website. Yukari’s role, outside of being the big boss, is not just limited to illustration; she also designed all of our products, develops collaboration ranges and also co-ordinates interior concepts for buildings in Japan. Not to mention, she’s an unstoppable force when it comes to screen printing, sewing and hand painting!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/d9b18ff4-8965-405c-9a87-c61faf6116c3/teddy+at+work.jpg</image:loc>
      <image:title>YSD STUDIO - Our story: An introduction to YSD London - …and Teddy!</image:title>
      <image:caption>Of course, we can’t forget our original ‘Everything’; our beautiful little dog, Teddy. Teddy sadly passed away in 2021, but was the inspiration behind many of our designs, and a loving little man that brought us so much joy and happiness. Many of you will know him from his role of ‘CEO’ of YSD London- he was in our studio every day we were, calmly overseeing operations from his ‘office’ (read: bed) and making sure the studio floor was kept clean and free from crumbs. He was also a real stickler for making sure lunch times were obeyed, and that we took all our breaks- especially those that involved snacks or walks in the park!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/8847c0ea-fcea-4ad7-b743-926915175d63/96E24F1B-A10A-46B9-84A3-2990DCA908F3.jpg</image:loc>
      <image:title>YSD STUDIO - Our story: An introduction to YSD London - Now that that’s out of the way, I can answer the main question- what will we be blogging about?</image:title>
      <image:caption>Well, it would be very easy just to say ‘wallpaper’, wouldn’t it? After all, that’s what we’re known for! But we actually have so many more things that we do, and there’s a character limit over on our Instagram, so this space will be mainly for going a little bit more in depth about goings on in the studio and beyond. To begin with, we’ll be posting some archives of our best posts and expanding out a bit on them, then we’ll gently roll into some of the newer projects we’ve been keeping firmly under wraps for now. And what are they? Well, you’ll have to wait and see!</image:caption>
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      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/collaborations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041001-7V5ZVZM0IL4WG09CKNH2/YSD+COLLAB+BLOG+ANTHROPOLOGIE.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>Our 'Lady of the Manor' wallpaper in collaboration with Anthropologie- sold worldwide in stores and online. Limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041045-CNML3FMC3DQPZM0LFHZX/YSD+COLLAB+BLOG+DEBENHAMS+SS12.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A S/S homeware collaboration comprising of bedding, ceramics, cookware, stationary and cushions featuring exclusive designs with Debenhams. Limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041036-59ASBXZUXEK665N4PEH1/YSD+COLLAB+BLOG+DEBENHAMS+AW12.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>An A/W homeware collaboration comprising of bedding, artwork, lampshades, stationary and cushions featuring exclusive designs with Debenhams. Limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041055-U40906OOF7GFAQIT8JLN/YSD+COLLAB+BLOG+DEBENHAMS+SS13.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A S/S homeware collaboration comprising of bedding, stationary and cushions featuring exclusive designs with Debenhams. Limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041061-6JNFY6FNSCM8HE6ZDN1P/YSD+COLLAB+BLOG+JRS+WOODLAND.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A bedding collaboration sold in department stores nationwide with J Rosenthal, featuring our Woodland design. Reversible duvet and cushion sets in several sizes. Limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041031-QPJPTZPPT0Y7ZIZSHI5E/YSD+COLLAB+BLOG+JRS+WITW.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A bedding collaboration sold in department stores nationwide with J Rosenthal, featuring our Walking in the Woods design. Reversible duvet and cushion sets in several sizes. Limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041026-FWFDQ1EOZFHPX5EA1C76/YSD+COLLAB+BLOG+NISHITOMI+AZ.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>Traditional 'Arita' pottery collaboration with Nishitomi. Featuring our 'Arizona' design, customised to fit a range of products including cups and plates. Limited release in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041021-E2KUIR8L2ZRX1VW6NCXH/YSD+COLLAB+BLOG+NISHITOMI+SITS.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>Traditional 'Arita' pottery collaboration with Nishitomi. Featuring our 'Swimming in the Sea' design, customised to fit a range of products including cups and plates. Limited release in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041049-HHQH15X3HUM3M3NOYP93/YSD+COLLAB+BLOG+GETALAB.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A collaboration with Geta Labo on hand printed fabrics used for traditionally crafted Japanese dress shoes, featuring exclusive designs by Yukari. Sold at artisanal events in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041071-SDYTFXWMVQOGVZ8FNPLO/YSD+COLLAB+BLOG+PJAJ.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>Design events held in collaboration with local craftspeople, business owners and artists in Nagoya, Japan. Featuring exclusive clothing and accessories in collaboration with DoubleDutch Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/9613c7f5-21a7-46e9-a011-c61324d1a76a/YSD+BLOG+COLLAB+SD+JACQUARD.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A collaboration of a very special range of woven jacquard denim curtains and blinds featuring 'Safety in Numbers'. Sold nationwide in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041094-AFC8XTBFZQCBQBVO9LK2/YSD+BLOG+COLLAB+SD+LACE+2.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A lace curtain collaboration featuring a bespoke version of our Safety in Numbers design in 'Night Out' and 'Day Trip'. Sold nationwide in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041040-I5WNF2SS6ZUI1DDKGNHM/YSD+BLOG+COLLAB+SD+DENIM.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A denim curtain collaboration featuring the exclusive design 'Setouchi 134' with Setouchi Denim. Sold nationwide in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041075-16JWMGB7B3J3QCPG1PQW/YSD+COLLAB+BLOG+SD+LACE.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A lace curtain collaboration featuring 'Swimming in the Sea' and 'Landscape', as well as exclusive design 'Setouchi Lemon Island'. Sold nationwide in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041016-CUUUJFVBTO8ABWVUO38Z/YSD+COLLAB+BLOG+WALPA+PAINT.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A 14 colour paint range for WALPA Japan based on the British landscape. Sold nationwide and exclusively in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/356b6d08-dafb-49ed-b32b-b0abb142bdf2/YSD+COLLAB+BLOG+WALPA+WIP+2.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A workshop especially for WALPA's 25th Anniversary, featuring a live talk show and frame making workshop. Broadcast in Tokyo and Osaka, Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041012-8DNS1AR75F7WFLFBGVHE/YSD+COLLAB+BLOG+WALPA+WIP.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A series of live talks, Q&amp;A panels and workshops featuring Yukari speaking about her experiences as a Japanese designer living in England, and the ethos behind her studio and work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041006-95TOHS7NBV5FNWEO244L/YSD+COLLAB+BLOG+WALPA+HATTEME.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>An exclusive design range for WALPA's 'Hatteme'- reusable and easy to use vinyl wall stickers for use on multiple surfaces. Sold nationwide in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041085-I7VR7FCYYK2009EWAMUM/YSD+COLLAB+BLOG+WALPA+HATTAN.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>An exclusive design range for WALPA's 'Hattan'- reuseable fabric based wall coverings in a series of bespoke scales and colourways. Sold nationwide in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041080-37A2XS54WYWQNS7RC7I6/YSD+COLLAB+BLOG+YELLOW+STUDIOS+PICNIC.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A hand printed bento box set by Yukari in collaboration with Yellow Studios. This design also featured on bags and chopsticks, as well as on other styles of bento box. Limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041089-XMLEBBGFL47JK03SA6QC/YSD+COLLAB+BLOG+YELLOW+STUDIOS+KITCHEN.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>An exclusive design range on flasks, bags, bento boxes and chopsticks by Yukari in collaboration with Yellow Studios. Sold nationwide at department stores in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/394a8116-42dd-4703-9baf-36ea631dc5f4/YSD+COLLAB+BLOG+NAKED+COLORS+SS25.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>Casualwear clothing range featuring some of Yukari's most iconic designs alongside original work in collaboration with Naked Colors, SS 2025. Sold exclusively in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/66ad70a5-2b9c-49d0-be20-6f01f2f7d201/YSD+COLLAB+BLOG+NAKED+COLORS+SS23.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>Casualwear clothing range featuring some of Yukari's most iconic designs alongside original work in collaboration with Naked Colors, AW 2024. Sold exclusively in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127041066-QH25AHM7PHQLK02VKL9C/YSD+COLLAB+BLOG+NAKED+COLORS+SS22.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>Casualwear clothing range featuring some of Yukari's most iconic designs alongside original work in collaboration with Naked Colors, SS 2022. Sold exclusively in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/69b1228c-c57e-47af-8896-4345745d3417/YSD+COLLAB+BLOG+SWEENEY+TOKYO+BARBER.png</image:loc>
      <image:title>COLLABORATIONS</image:title>
      <image:caption>A collaboration between Yukari and SWEENEY Tokyo, a barber shop in Nihonbashi, Tokyo results in Yukari's tasteful curation of a maximalist British interior with hand crafted ornaments and selected vintage curiosities.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/404</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127046218-5X9EQM4UCEO8KFHDJXZH/web+icon+news.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/appointments-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/ideas-inspiration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/2e5aa5c1-fdf3-41b9-a9d3-0baa46691ab7/YSD+INSTA+DERBY+RIKA+1.jpg</image:loc>
      <image:title>IDEAS &amp; INSPIRATION</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127049310-T56AHJ4BXVPK0RGZRUCX/SIN+ROOMSET+2.png</image:loc>
      <image:title>IDEAS &amp; INSPIRATION</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/e486e3db-ea0a-4991-95ec-d12cd29d97b1/att.S0-mSY_JkDuZ9GNaOiZfOFlAG_-rlX1tmVviA13itOc.JPG</image:loc>
      <image:title>IDEAS &amp; INSPIRATION</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127049302-RQVCXMK5H826MBXZXKN6/LOTM+ROOMSET.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1720877637054-W51QSJI5WJBUX615N7AW/SLIDESHOW-%2BSITS%2B3.jpg</image:loc>
      <image:title>IDEAS &amp; INSPIRATION</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127049285-COH0KR6C579Z9FUXAACC/WWT+ROOMSET.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1720877486775-PPSMERNA7QOB1UB1J70V/SLIDESHOW-%2BSITS%2B4.jpg</image:loc>
      <image:title>IDEAS &amp; INSPIRATION</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/e24bcdfa-58c1-4dfd-955f-019928f2cc05/DERBY+DAPPLE+GREY+CLIENT+PHOTO+WEB+2.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127049344-FU8JFG90PKS49GMQ5U94/WAVES+ROOMSET.png</image:loc>
      <image:title>IDEAS &amp; INSPIRATION</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127049327-QDGCAGEPY9BX67YCGBTZ/FOREST+OF+DEAN+ROOMSET.png</image:loc>
      <image:title>IDEAS &amp; INSPIRATION</image:title>
      <image:caption>TEST CAPTION</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127049396-EAZP1RVFPX7YLE21JQB0/lady-of-the-manor-wallpaper-e1330181114545.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127049314-EV16K8EG4XPKNKR7MMRW/INSTA1.jpeg</image:loc>
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    <image:image>
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    <image:image>
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      <image:title>SHOP ALL - TOTE BAG: SWIMMING IN THE SEA</image:title>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1716051611654-KNC8P8CPBZOP8QFF1BOC/NEW+2024+NOTE+CANDLE+LID-+ORANGE.png</image:loc>
      <image:title>SHOP ALL - NOTE CANDLE: GREEN FIG &amp; PETITGRAIN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1716051633350-SF6DD1A3LSS10QUV2M2U/NEW+2024+NOTE+CANDLE+LID-+NAVY.png</image:loc>
      <image:title>SHOP ALL - NOTE CANDLE: GREEN FIG &amp; PETITGRAIN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006106-L4UK7UWTI5D3BQSN9CM9/PLACEHOLDER+IMAGE+FOR+TBC.png</image:loc>
      <image:title>SHOP ALL - NOTE CANDLE: GREEN FIG &amp; PETITGRAIN</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/ba-tray-l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006001-1TLPBPEIH4FTVG1GL5HU/%27Coffee+No.5%27+tray+LARGE.jpg</image:loc>
      <image:title>SHOP ALL - LARGE TRAY: BON APPETIT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/witw-tray-l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005993-VZ63ZQ5L77R6N96J8HB7/%27Walking+in+the+Woods%27+tray+LARGE.jpg</image:loc>
      <image:title>SHOP ALL - LARGE TRAY: WALKING IN THE WOODS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/lpny-tray-l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005986-OPHMLWE8RN2T7M5SQXDM/%27London+Paris+New+York%27+tray+LARGE.jpg</image:loc>
      <image:title>SHOP ALL - LARGE TRAY: LONDON PARIS NEW YORK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/sits-tray-l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005975-T2088I5X3NIZUAR671LR/%27Swimming+in+the+Sea%27+tray+LARGE.jpg</image:loc>
      <image:title>SHOP ALL - LARGE TRAY: SWIMMING IN THE SEA</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/de-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005936-6EYV6RXC8PTD473E2MS8/ROOMSET+WITH+NAME+DE-01.jpg</image:loc>
      <image:title>SHOP ALL - DERBY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005940-B5FPTV22LV3TIV6Q35DF/ROOMSET+WITH+NAME+DE-02.jpg</image:loc>
      <image:title>SHOP ALL - DERBY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/de-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005936-6EYV6RXC8PTD473E2MS8/ROOMSET+WITH+NAME+DE-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: DERBY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005962-P5ELYKZTKAMPJ5YXO7X5/ROOMSET+WITH+NAME+DE-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: DERBY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005953-W9Y1VJ2378PR9C4D4YVW/ROOMSET+WITH+NAME+DE-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: DERBY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005962-P5ELYKZTKAMPJ5YXO7X5/ROOMSET+WITH+NAME+DE-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: DERBY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/lpny-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005523-YAWSQ5GJYNYWBZMD2UM6/ROOMSET+WITH+NAME+LPNY-01.jpg</image:loc>
      <image:title>SHOP ALL - LONDON PARIS NEW YORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005528-SKHMZPLEJSQE4VI2JYGH/ROOMSET+WITH+NAME+LPNY-02.jpg</image:loc>
      <image:title>SHOP ALL - LONDON PARIS NEW YORK</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/lpny-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005539-XTA76D7K7L38B3VXQ1WX/ROOMSET+WITH+NAME+LPNY-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LONDON PARIS NEW YORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005547-ZYDCY4WC02C718J6O037/ROOMSET+WITH+NAME+LPNY-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LONDON PARIS NEW YORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005539-XTA76D7K7L38B3VXQ1WX/ROOMSET+WITH+NAME+LPNY-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LONDON PARIS NEW YORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005547-ZYDCY4WC02C718J6O037/ROOMSET+WITH+NAME+LPNY-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LONDON PARIS NEW YORK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/fod-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005478-UP8H0IXUOEVQSLU66CYZ/2022_WPFOD01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: FOREST OF DEAN</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/at-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005456-EQ54630IL4D5F08GT8KX/ROOMSET+WITH+NAME+AT-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: AFTERNOON TEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005461-DT788DBK85JMPSD674BG/ROOMSET+WITH+NAME+AT-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: AFTERNOON TEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005465-K1MMKPG0R9CMN549KGJR/ROOMSET+WITH+NAME+AT-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: AFTERNOON TEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005469-E7ANID8CNE7DHLR44QNP/ROOMSET+WITH+NAME+AT-04.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: AFTERNOON TEA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/sf-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005301-LOT520HRE4BV7OC3S3R3/ROOMSET+WITH+NAME+SF-01.jpg</image:loc>
      <image:title>SHOP ALL - SHIPPING FORECAST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005307-NO7Z9JG68KV4771OBO6U/ROOMSET+WITH+NAME+SF-02.jpg</image:loc>
      <image:title>SHOP ALL - SHIPPING FORECAST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005311-PR71Q2V3TW1U1NHKLX48/ROOMSET+WITH+NAME+SF-03.jpg</image:loc>
      <image:title>SHOP ALL - SHIPPING FORECAST</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/sf-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005907-1UZQMC5PAFYJPBJJHMLE/ROOMSET+WITH+NAME+SF-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SHIPPING FORECAST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005916-55WIS4MMDZMT8CDONYVZ/ROOMSET+WITH+NAME+SF-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SHIPPING FORECAST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005925-1IRJ7K701R9SL6IM0GY6/ROOMSET+WITH+NAME+SF-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SHIPPING FORECAST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005907-1UZQMC5PAFYJPBJJHMLE/ROOMSET+WITH+NAME+SF-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SHIPPING FORECAST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005916-55WIS4MMDZMT8CDONYVZ/ROOMSET+WITH+NAME+SF-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SHIPPING FORECAST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005925-1IRJ7K701R9SL6IM0GY6/ROOMSET+WITH+NAME+SF-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SHIPPING FORECAST</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/cushion-9-henry-in-the-rain-3sz7m-8lx6h</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005238-66LFR6NCXL1URHQWMW62/DocumentsSITS+LIBERTY+OC+CUSHION.jpg</image:loc>
      <image:title>SHOP ALL - CUSHION #9: SWIMMING IN THE SEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005242-FLG89TXA02UL5FA0KAM3/Screenshot+2023-07-21+at+16.10.35.png</image:loc>
      <image:title>SHOP ALL - CUSHION #9: SWIMMING IN THE SEA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/c9-wgw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006010-TO3GZD5AGXO1ZRAG5CX2/CUSHION9+WOLFGANG.jpg</image:loc>
      <image:title>SHOP ALL - CUSHION #9: WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006020-YQGW20RZSV210DSHYPQY/Screenshot+2023-07-21+at+16.10.35.png</image:loc>
      <image:title>SHOP ALL - CUSHION #9: WOLFGANG'S WOODS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/cushion-9-henry-in-the-rain-8awfe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005223-BXENMT6F8H6L6XXL4WL2/CUSHION9+HENRY.jpg</image:loc>
      <image:title>SHOP ALL - CUSHION #9: HENRY IN THE RAIN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005227-92UGVFNOFDCFTRQECJ6D/Screenshot+2023-07-21+at+16.10.35.png</image:loc>
      <image:title>SHOP ALL - CUSHION #9: HENRY IN THE RAIN</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/c9-az</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006049-204PBA47VBBMRNM2KFG1/CUSHION%239+AZ+web.jpg</image:loc>
      <image:title>SHOP ALL - CUSHION #9: ARIZONA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006056-7IGYAXNG2S4ATBHIUS2L/Screenshot+2023-07-21+at+16.10.35.png</image:loc>
      <image:title>SHOP ALL - CUSHION #9: ARIZONA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/c9-bb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006032-APM4OXJH77X9QTB30DAP/CUSHION9+BABYBIRD.jpg</image:loc>
      <image:title>SHOP ALL - CUSHION #9: BABY BIRD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006037-09S3SW3T2ANGRCEN8Z7W/Screenshot+2023-07-21+at+16.10.35.png</image:loc>
      <image:title>SHOP ALL - CUSHION #9: BABY BIRD</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/c9-witw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006067-6NQEAXUBJ9W869BWAPOM/WITW+CUSHION+9.jpg</image:loc>
      <image:title>SHOP ALL - CUSHION #9: WALKING IN THE WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006073-31Z4QI0M1FJRFRDLXUT1/Screenshot+2023-07-21+at+16.10.35.png</image:loc>
      <image:title>SHOP ALL - CUSHION #9: WALKING IN THE WOODS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/at-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005375-7NU4F7WZ0RVVMR2PV1BY/ROOMSET+WITH+NAME+AT-01.jpg</image:loc>
      <image:title>SHOP ALL - AFTERNOON TEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005379-M1MZMECMG69SB1ODNH55/ROOMSET+WITH+NAME+AT-02.jpg</image:loc>
      <image:title>SHOP ALL - AFTERNOON TEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005387-WSXHNPIG0SW4S00EWU6R/ROOMSET+WITH+NAME+AT-03.jpg</image:loc>
      <image:title>SHOP ALL - AFTERNOON TEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005394-28QR1BJP6AMK5CPRFGO8/ROOMSET+WITH+NAME+AT-04.jpg</image:loc>
      <image:title>SHOP ALL - AFTERNOON TEA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/sits-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005129-8ACE2RGKXMY727Z45IZB/ROOMSET+WITH+NAME+SITS-01.jpg</image:loc>
      <image:title>SHOP ALL - SWIMMING IN THE SEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005133-YUUI6U5O9SGVT7PI1BB0/ROOMSET+WITH+NAME+SITS-03.jpg</image:loc>
      <image:title>SHOP ALL - SWIMMING IN THE SEA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/hp-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005512-1P6OJH2C7P98IDQKGZKJ/2022_WPHP01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: HIPSTERS' PARADISE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005512-1P6OJH2C7P98IDQKGZKJ/2022_WPHP01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: HIPSTERS' PARADISE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/otbp-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005591-WD58SVWGJ7QJ9PKUPPR3/2022_WPOTBP01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: OFF THE BEATEN PATH</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005591-WD58SVWGJ7QJ9PKUPPR3/2022_WPOTBP01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: OFF THE BEATEN PATH</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/wwt-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005180-ZDDB3G5BHQD1ATS3UAC1/ROOMSET+WITH+NAME+WWT-01.jpg</image:loc>
      <image:title>SHOP ALL - WILD WEST TOILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005185-TY8K40B58X3W0LB8QRNN/ROOMSET+WITH+NAME+WWT-03.jpg</image:loc>
      <image:title>SHOP ALL - WILD WEST TOILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005189-YY0JJ3WUZ8OZJFDOMB42/ROOMSET+WITH+NAME+WWT-02.jpg</image:loc>
      <image:title>SHOP ALL - WILD WEST TOILE</image:title>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/has-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005197-M0M3IDN4TH6BMEYLLAHJ/ROOMSET+WITH+NAME+HAS-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: HIDE &amp; SEEK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005200-1444KGBI1A5WJWB2ZYIW/ROOMSET+WITH+NAME+HAS-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: HIDE &amp; SEEK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005489-CACV4XJ2P9EBP27AOJBK/ROOMSET+WITH+NAME+HAS-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: HIDE &amp; SEEK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005498-GKAYR6T1P73APMK6IBDI/ROOMSET+WITH+NAME+HAS-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: HIDE &amp; SEEK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/witw-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005287-61EJ0GBWEZ3JUWFNY187/ROOMSET+WITH+NAME+WITW-01.jpg</image:loc>
      <image:title>SHOP ALL - WALKING IN THE WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005292-49T6LM28T30Q0E9O7ZA1/ROOMSET+WITH+NAME+WITW-02.jpg</image:loc>
      <image:title>SHOP ALL - WALKING IN THE WOODS</image:title>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/witw-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005827-4AR676XJP1U0TWAX6PKY/ROOMSET+WITH+NAME+WITW-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WALKING IN THE WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005836-ZA2RFLPU8LAQH1CZP9HH/ROOMSET+WITH+NAME+WITW-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WALKING IN THE WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005827-4AR676XJP1U0TWAX6PKY/ROOMSET+WITH+NAME+WITW-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WALKING IN THE WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005836-ZA2RFLPU8LAQH1CZP9HH/ROOMSET+WITH+NAME+WITW-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WALKING IN THE WOODS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/hp-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005404-AQOLCHTZCQT07YH25CG3/2022_WPHP01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - HIPSTERS' PARADISE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/cm-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005695-9O87LJRNGFCH5YYMZ8BG/ROOMSET+WITH+NAME+CM-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: COUNTRY MILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005701-8FQIWTWSOULVQWRKWSB4/ROOMSET+WITH+NAME+CM-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: COUNTRY MILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005713-UX2FCWDPYSXBQIMA35K4/ROOMSET+WITH+NAME+CM-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: COUNTRY MILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005695-9O87LJRNGFCH5YYMZ8BG/ROOMSET+WITH+NAME+CM-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: COUNTRY MILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005701-8FQIWTWSOULVQWRKWSB4/ROOMSET+WITH+NAME+CM-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: COUNTRY MILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005713-UX2FCWDPYSXBQIMA35K4/ROOMSET+WITH+NAME+CM-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: COUNTRY MILE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/fod-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005365-5M2CLG7XSM04UE9I6N61/2022_WPFOD01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - FOREST OF DEAN</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/wywhl-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005852-EODIV54EXM3N521KZJFV/ROOMSET+WITH+NAME+WYWHL-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005862-AF7F7SXG1XBZO4SRTBMO/ROOMSET+WITH+NAME+WYWHL-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005869-5L9XFAOYEQOAE7PA22UH/ROOMSET+WITH+NAME+WYWHL-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005852-EODIV54EXM3N521KZJFV/ROOMSET+WITH+NAME+WYWHL-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005862-AF7F7SXG1XBZO4SRTBMO/ROOMSET+WITH+NAME+WYWHL-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005869-5L9XFAOYEQOAE7PA22UH/ROOMSET+WITH+NAME+WYWHL-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/lotm-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005320-Q3EG3KD8I3K2WEXREFI2/ROOMSET+WITH+NAME+LOTM-01.jpg</image:loc>
      <image:title>SHOP ALL - LORD OF THE MANOR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005327-MTLXDZQ5DP2WH7GHBV3E/ROOMSET+WITH+NAME+LOTM-02.jpg</image:loc>
      <image:title>SHOP ALL - LORD OF THE MANOR</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/sits-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005129-8ACE2RGKXMY727Z45IZB/ROOMSET+WITH+NAME+SITS-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SWIMMING IN THE SEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005133-YUUI6U5O9SGVT7PI1BB0/ROOMSET+WITH+NAME+SITS-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SWIMMING IN THE SEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005136-80NWLB54HF268VL7HDGB/ROOMSET+WITH+NAME+SITS-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SWIMMING IN THE SEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005791-H5E4SUFXHGDKECGYWXKE/ROOMSET+WITH+NAME+SITS-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SWIMMING IN THE SEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005799-XWXT2ITV8DXLWL5NIZSH/ROOMSET+WITH+NAME+SITS-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SWIMMING IN THE SEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005809-PSGB2J2TEB03EC47S261/ROOMSET+WITH+NAME+SITS-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SWIMMING IN THE SEA</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/ls-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005727-9FVRJYXNKCXBTUJSQJY3/ROOMSET+WITH+NAME+LS-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LANDSCAPE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005737-QC6BFGOPCLRH5ABRMOBT/ROOMSET+WITH+NAME+LS-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LANDSCAPE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005727-9FVRJYXNKCXBTUJSQJY3/ROOMSET+WITH+NAME+LS-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LANDSCAPE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005737-QC6BFGOPCLRH5ABRMOBT/ROOMSET+WITH+NAME+LS-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LANDSCAPE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/wwt-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006339-4WWT0QVM5W9KS17X5KZR/ROOMSET+WITH+NAME+WWT-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WILD WEST TOILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006349-Q660AH37Z9015R6LP421/ROOMSET+WITH+NAME+WWT-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WILD WEST TOILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127006331-8Z9CUIA60XTZIFXREKZE/ROOMSET+WITH+NAME+WWT-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WILD WEST TOILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005630-G8HC0GR5SFAYO5CHIU4L/ROOMSET+WITH+NAME+WWT-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WILD WEST TOILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005639-BQ3W7UF9GRI05AUIWA2M/ROOMSET+WITH+NAME+WWT-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WILD WEST TOILE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005646-GPOZXSIFQPCJL3UNMM5L/ROOMSET+WITH+NAME+WWT-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WILD WEST TOILE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/mhd-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005559-VJR16HCX8CRXFGI2CWS1/ROOMSET+WITH+NAME+MHD-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: MANOR HOUSE DAMASK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005569-4F5TAI6HBZ97TG2WGZYP/ROOMSET+WITH+NAME+MHD-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: MANOR HOUSE DAMASK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005579-7G0Z1P6M2PD82EAC4L3N/ROOMSET+WITH+NAME+MHD-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: MANOR HOUSE DAMASK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005559-VJR16HCX8CRXFGI2CWS1/ROOMSET+WITH+NAME+MHD-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: MANOR HOUSE DAMASK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005569-4F5TAI6HBZ97TG2WGZYP/ROOMSET+WITH+NAME+MHD-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: MANOR HOUSE DAMASK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005579-7G0Z1P6M2PD82EAC4L3N/ROOMSET+WITH+NAME+MHD-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: MANOR HOUSE DAMASK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/has-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005197-M0M3IDN4TH6BMEYLLAHJ/ROOMSET+WITH+NAME+HAS-01.jpg</image:loc>
      <image:title>SHOP ALL - HIDE &amp; SEEK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005200-1444KGBI1A5WJWB2ZYIW/ROOMSET+WITH+NAME+HAS-02.jpg</image:loc>
      <image:title>SHOP ALL - HIDE &amp; SEEK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/sin-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005608-I7VEEYDD4805NOVEPHBF/ROOMSET+WITH+NAME+SIN-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SAFETY IN NUMBERS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005617-DU78F11MYAW7ZFQUJD5D/ROOMSET+WITH+NAME+SIN-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SAFETY IN NUMBERS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005608-I7VEEYDD4805NOVEPHBF/ROOMSET+WITH+NAME+SIN-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SAFETY IN NUMBERS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005617-DU78F11MYAW7ZFQUJD5D/ROOMSET+WITH+NAME+SIN-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: SAFETY IN NUMBERS</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/wgw-sample</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005659-8RPO3CTWTZW598T7A9D1/ROOMSET+WITH+NAME+WGW-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005669-F0SHRMKTQMUKT16CGGBR/ROOMSET+WITH+NAME+WGW-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005682-P0F8JX5THYJM9SF35OW2/ROOMSET+WITH+NAME+WGW-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005659-8RPO3CTWTZW598T7A9D1/ROOMSET+WITH+NAME+WGW-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005669-F0SHRMKTQMUKT16CGGBR/ROOMSET+WITH+NAME+WGW-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005682-P0F8JX5THYJM9SF35OW2/ROOMSET+WITH+NAME+WGW-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOLFGANG'S WOODS</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/wgw-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005440-9CTOP8UB4L6ZLO7DU7CT/ROOMSET+WITH+NAME+WGW-01.jpg</image:loc>
      <image:title>SHOP ALL - WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005444-F44SNBG0IYL7MUSXX2MW/ROOMSET+WITH+NAME+WGW-02.jpg</image:loc>
      <image:title>SHOP ALL - WOLFGANG'S WOODS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005448-VRONHHF4L4KDOJR7V42U/ROOMSET+WITH+NAME+WGW-03.jpg</image:loc>
      <image:title>SHOP ALL - WOLFGANG'S WOODS</image:title>
    </image:image>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/lotm-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005320-Q3EG3KD8I3K2WEXREFI2/ROOMSET+WITH+NAME+LOTM-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LORD OF THE MANOR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005327-MTLXDZQ5DP2WH7GHBV3E/ROOMSET+WITH+NAME+LOTM-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LORD OF THE MANOR</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005754-XWYSDJR9WDSVQRWOSVRD/ROOMSET+WITH+NAME+LOTM-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LORD OF THE MANOR</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005762-7QLNRCGKT51HYDRQY665/ROOMSET+WITH+NAME+LOTM-03.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LORD OF THE MANOR</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005776-JT14RL4RVL4Y6JWPQZ0E/ROOMSET+WITH+NAME+LOTM-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: LORD OF THE MANOR</image:title>
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  </url>
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    <loc>https://www.ysdlondon.com/shop/p/sin-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005209-HXF4339D9A2E3S4KF01R/ROOMSET+WITH+NAME+SIN-01.jpg</image:loc>
      <image:title>SHOP ALL - SAFETY IN NUMBERS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005213-C36TD3RUDBLERH1HSCFN/ROOMSET+WITH+NAME+SIN-02.jpg</image:loc>
      <image:title>SHOP ALL - SAFETY IN NUMBERS</image:title>
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  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/cm-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005151-IGE98DYE4YLZBBF7QD44/ROOMSET+WITH+NAME+CM-01.jpg</image:loc>
      <image:title>SHOP ALL - COUNTRY MILE</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005155-HVNDDT8CMO3XIJ8DYPOW/ROOMSET+WITH+NAME+CM-02.jpg</image:loc>
      <image:title>SHOP ALL - COUNTRY MILE</image:title>
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      <image:title>SHOP ALL - COUNTRY MILE</image:title>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/wywhl-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005336-S67JF512BR9NMY7V6XF6/ROOMSET+WITH+NAME+WYWHL-01.jpg</image:loc>
      <image:title>SHOP ALL - WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005340-V0BYFXABW15RZOCQF4AF/ROOMSET+WITH+NAME+WYWHL-02.jpg</image:loc>
      <image:title>SHOP ALL - WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005343-DETGDU7J7CTXV6IDMVW7/ROOMSET+WITH+NAME+WYWHL-03.jpg</image:loc>
      <image:title>SHOP ALL - WISH YOU WERE HERE IN LONDON</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/wl-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005352-ZFDB2QPRCANDCILLFX9O/ROOMSET+WITH+NAME+WL-02.jpg</image:loc>
      <image:title>SHOP ALL - WOODLAND</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005355-L8AL0ZMY974EZG75EER5/ROOMSET+WITH+NAME+WL-01.jpg</image:loc>
      <image:title>SHOP ALL - WOODLAND</image:title>
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  <url>
    <loc>https://www.ysdlondon.com/shop/p/wl-sample</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005892-WHHKRCXRB06OPMLXXYZT/ROOMSET+WITH+NAME+WL-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOODLAND</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005883-28JNBKUB04X57PO6216K/ROOMSET+WITH+NAME+WL-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOODLAND</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005883-28JNBKUB04X57PO6216K/ROOMSET+WITH+NAME+WL-02.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOODLAND</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005892-WHHKRCXRB06OPMLXXYZT/ROOMSET+WITH+NAME+WL-01.jpg</image:loc>
      <image:title>SHOP ALL - SAMPLE: WOODLAND</image:title>
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  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/mhd-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005413-DP1W0902I04OC1ZHSGU3/ROOMSET+WITH+NAME+MHD-01.jpg</image:loc>
      <image:title>SHOP ALL - MANOR HOUSE DAMASK</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005417-90GHZVEUCORAO55P062Z/ROOMSET+WITH+NAME+MHD-02.jpg</image:loc>
      <image:title>SHOP ALL - MANOR HOUSE DAMASK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005422-6IQNXXEX45C212OUTPUM/ROOMSET+WITH+NAME+MHD-03.jpg</image:loc>
      <image:title>SHOP ALL - MANOR HOUSE DAMASK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/otbp-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005431-LWM4S0EC1GIPCCP9CLNS/2022_WPOTBP01_ROOMSET.jpg</image:loc>
      <image:title>SHOP ALL - OFF THE BEATEN PATH</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ysdlondon.com/shop/p/ls-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005167-TMJVT95HB0843FD4PP87/ROOMSET+WITH+NAME+LS-01.jpg</image:loc>
      <image:title>SHOP ALL - LANDSCAPE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/660cfc1a66bd4772e278ae41/1712127005171-QCOTALGBWDND16ZGBGBD/ROOMSET+WITH+NAME+LS-02.jpg</image:loc>
      <image:title>SHOP ALL - LANDSCAPE</image:title>
    </image:image>
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